WellRounded, A Vintage Shop On Wheels
Diego Astorga drives to work like many Chicagoans. But the bright yellow bus he commutes in is also his job. Astorga is the entrepreneur behind WellRounded, a resale boutique on wheels. Inspired by vintage Americana, Western wear and modern apparel, Astorga describes it as a food truck but with clothes.
He launched WellRounded in summer 2022. After a few successful stops at local markets, he briefly pivoted away from his full-time job to devote more time to the business.Now going into his second year, and after several setbacks, he is back on the streets of Chicago to build his brand with the aim of one day finding a permanent home for WellRounded.
Story reported and photographed for Block Club Chicago.
