With its brightly colored exterior, La Michoacana Premium entices customers in for one of its over 40 flavors of paletas and ice creams. Some even travel across state lines for their refreshing treats.
For this story I spent the Fiesta del Sol weekend at the Pilsen location of La Michoacana Premium for a look at what keeps their loyal patrons coming back again and again.
Photo essay originally published online for WTTW Chicago.